"dave" wrote in message
. ..
David Eduardo wrote:

"dave" wrote in message
m...
David Eduardo wrote:
The reason there are no more is that
listeners as a group don't like any more songs, no matter how deep the
research goes.

People don't listen in groups. Your research is flawed.

Radio audience is a group. To form a group, you have to attract listeners
with common likes and dislikes, and satisfy each of them.

You cannot interview them in groups. People express their likes and
dislikes more honestly when they are not with other people.

That's why most radio research today is done individually. And a music test
is not a discussion, so whether there is one person or one hundred present,
each person scores each song individually, and many stations have moved to
on-line testing (one person) or "by invitation" individual testing in an
office or even mall meeting room. Perceptuals are most often done by one on
one phone interviews or one on one personal interviews. Callout music
research is done via one on one phone interviews.