On Jul 13, 11:07*pm, "David Eduardo" wrote:
"dave" wrote in message

. ..

David Eduardo wrote:

"Selling what we want you to offer..." is an old concept. It's, from the
radio point of view, about "us." It's the "50,000 watt voice of the Great
Southwest." Who cares? Good radio today is about "you," the individual
listener. It's the difference between "La Nueva, the concert station,
where you can win tickets to the Vicente Fernandez concert..." and
"Imagine yourself in the front row at the Vicente Fernandez concert... it
may not be a dream...."

If the programming is so good, why do you have to give away prizes?

Because there are lots of good stations in each market, and the average
listener uses 4 or 5 of them regularly. We use prizing as an incentive to
those interested in such things to keep them tuned to us and not another
station they like.

yet, they are losing market share to the net, where you can find what
you want. this is tiring, of course a conservative toon will try to
wear you down no matter what is reality.