"Nickname unavailable" wrote in message
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On Jul 13, 11:07 pm, "David Eduardo" wrote:
"dave" wrote in message

Because there are lots of good stations in each market, and the average
listener uses 4 or 5 of them regularly. We use prizing as an incentive to
those interested in such things to keep them tuned to us and not another
station they like.

yet, they are losing market share to the net, where you can find what
you want. this is tiring, of course a conservative toon will try to
wear you down no matter what is reality.

No, actual facts will wear down false impressions that can not be
documented.

Actually, those of us who actually talk to lots of listeners know that the
erosion of radio Time Spent Listening started in the late 80's, well before
the Internet was an issue.

And there has been no erosion of the number of people who use radio... it
is constant in the 94% to 95% range as it has been since the 60's when
Arbitron began.

Why is total listening time down somewhat? There are lots more leisure time
"competitors" starting in the 80's with additional channels on cable, then
going into video games, increases in the average American's work hours, etc.

There are about 120 million active game consoles in the US, per the consumer
electronics association, and gamers are not listening to radio.

Then there are DVDs, video on demand, internet browsing, the emphasis on
fitness, and there are all kinds of things that ding total time spent
listening to radio. It is not streaming alone and it is not iPods... in
fact, several of the other options are much more impactful.

Try doing a 600 person perceptual study of the audience of one station or
format, and ask about leisure time activities and time allocations, and you
will see that the internet is only a fraction of the issue. Hell, calling
plans with free night minutes and free long distance at any time take as
much time away from radio in younger demos as streaming.