On Oct 16, 11:27*pm, "Jo Jo Gunn" wrote:
"John Higdon" wrote in message

...



In article ,
SMS wrote:

D. Peter Maus wrote:

* First, there is only a 100 share in any market. New listeners are not
printed up like $100 bills in Washington. They have to be taken from
some pre-existing program source.

It's coming from
listeners that would otherwise be listening to their iPod, CDs, or
digital media (in the car or not in the car) because there's nothing on
analog AM or FM that they want to listen to. HD radio is much more
likely to be stealing customers from satellite radio than from analog FM.

If "killer programming" is going to be available on HD, why not put it
on analog FM now?

As someone who used to work in Classical radio, you realize that those
formats are dropping like flies.

Classical could find a nice home on HD-2 channels....and some NPR outlets
are doing news/talk on their HD1....and doing classical on their HD2.

The formats available on HD2 (and 3) are going to be niche programming.
Enough listeners to sustain it, but not enough to warrant an $70 million
dollar signal.

One of the biggest problems classical formats have had is balancing the
listeners who like choral & opera....with those who don't!

This one of the great uses of secondary streams. *HD2 can be all choral &
opera.

COuntry formats that feature 90's and todays music...can put 60's/70's on
the decondary HD2 channel.

Classical and Country are just two formats
missing in many metro areas :
=IF= People are Listening to the HD-2 Channels
the Advertisers will Follow and the Income will Flow . . .
~ RHF