On Oct 19, 1:11�pm, "Jo Jo Gunn" wrote:
"HD Radio Farce" wrote in ...
On Oct 17, 2:24?pm, RHF wrote:





On Oct 16, 2:25?pm, HD Radio Farce wrote:

On Oct 16, 3:22 pm, "D. Peter Maus"
wrote:

On 10/16/09 14:07 , John Higdon wrote:

Oh, and don't forget the studio, the new digital STL, monitoring
equipment, and the fact that HD equipment currently in the field is
notoriously unreliable. Fortunately, most stations don't care that
much
because their three HD listeners don't phone in to complain.

You know what's really interesting about that whole HD Listener
thing,...is that people see this as an opportunity for a station to
garner new revenues by attracting new listeners.

Reality paints a much different picture than the public perceives.

First, there is only a 100 share in any market. New listeners are
not printed up like $100 bills in Washington. They have to be taken
from some pre-existing program source. Any new programming outlet
steals it's listeners from the existing 100 share. So, literally,
stations are hoping to steal their own listeners to put them on the
HD streams.

What's that, you say? They stay in the family? Really? Well,
while a listener shift from the baseband channel to the HD2 stream
DOES keep that listener within the company, it takes that listener
from the programs of high advertising rates, and puts them on the
programs of LOW advertising rates. Enough listeners make that shift,
and the baseband channel's advertising rates fall. Meanwhile the HD
stream's rates are abysmally low mostly because there is virtually
no listenership. Most advertising on HD at the moment is value added
to the baseband's sales packages. That which isn't, is low rated.
And the advertising revenues per spot are dramatically less than the
revenues per spot on the baseband.

So, what HD is really doing is robbing the analog channels of
it's revenues while putting the ratings points on HD streams that
can't begin to replace the lost revenue from the baseband.

How the hell the bean counters at these stations let that go is
beyond me. Hell, when I was at CBS, we reused the toner in the copy
machine, for cryin' out loud. Drop $100,000 + on HD and then let it
siphon off the ad rates?

C'mon.

- Exactly, as there is something called ION!

? ION ?- Hide quoted text -

- Show quoted text -

"We Might Want to Keep an Eye on ION"

"If the commission embraces the notion that secondary digital streams
really do constitute separate



Wow! �A REPEAT Cut/paste!- Hide quoted text -

- Show quoted text -

And, a good one - here's more on that from Pargon Media Strategies,
which said the same thing: http://www.paragonmediastrategies.co...p=437#more-437