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Old October 26th 09, 05:40 PM posted to alt.radio.broadcasting,rec.radio.shortwave,ba.broadcast
Jo Jo Gunn[_2_] Jo Jo Gunn[_2_] is offline
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First recorded activity by RadioBanter: Oct 2009
Posts: 42
Default IBOC : FM HD-Radio - The Trend-to-Watch - Money Making HD-2 Channels


"HD Radio Farce" wrote in message
...
On Oct 19, 1:10 pm, "Jo Jo Gunn" wrote:
"HD Radio Farce" wrote in
...
On Oct 17, 2:08 pm, RHF wrote:





On Oct 17, 9:43 am, HD Radio Farce wrote:


On Oct 17, 2:27 am, "Jo Jo Gunn" wrote:


"John Higdon" wrote in message


...


In article ,
SMS wrote:


D. Peter Maus wrote:


First, there is only a 100 share in any market. New listeners
are
not
printed up like $100 bills in Washington. They have to be taken
from
some pre-existing program source.


It's coming from
listeners that would otherwise be listening to their iPod, CDs,
or
digital media (in the car or not in the car) because there's
nothing on
analog AM or FM that they want to listen to. HD radio is much
more
likely to be stealing customers from satellite radio than from
analog FM.


If "killer programming" is going to be available on HD, why not
put
it
on analog FM now?


As someone who used to work in Classical radio, you realize that
those
formats are dropping like flies.


Classical could find a nice home on HD-2 channels....and some NPR
outlets
are doing news/talk on their HD1....and doing classical on their
HD2.


The formats available on HD2 (and 3) are going to be niche
programming.
Enough listeners to sustain it, but not enough to warrant an $70
million
dollar signal.


One of the biggest problems classical formats have had is balancing
the
listeners who like choral & opera....with those who don't!


This one of the great uses of secondary streams. HD2 can be all
choral
&
opera.


COuntry formats that feature 90's and todays music...can put
60's/70's
on
the decondary HD2 channel.- Hide quoted text -


- Show quoted text -


"Struble: HD Addresses The ’Long Tail’"


"Bob Struble, President/CEO of HD Radio developer iBiquity Digital,
says in his latest column on the iBiquity website that HD technology
can help radio address the Long Tail of consumer interest... Analog
radio cannot effectively serve the Long Tail, Struble writes... But HD
Radio, he says, gives radio broadcasters an economically viable way to
address the Long Tail with niche formats on HD2 and HD3 subchannels...
I got a bunch of thought provoking comments on The Long Tail column,
and the usual suspects questioning my sanity and family background."


http://www.hdradio.com/the_buzz.php?thebuzz=315


"Harvard Business Review: Should You Invest in the Long Tail?"


"Chris Anderson, editor of Wired magazine, argues that the sudden
availability of niche offerings more closely tailored to their tastes
will lure consumers away from homogenized hits. The 'tail' of the
sales distribution curve, he says, will become longer, fatter, and
more profitable. Elberse, a professor at Harvard Business School, set
out to investigate whether Anderson's long-tail theory is actually
playing out in today's markets. She focused on the music and home-
video industries -- two markets that Anderson and others frequently
hold up as examples of the long tail in action -- reviewing sales data
from Nielsen SoundScan, Nielsen VideoScan, the online music service
Rhapsody, and the Australian DVD-by-mail service Quickflix. What she
found may surprise you: Blockbusters are capturing even more of the
market than they used to, and consumers in the tail don't really like
niche products much."


http://www.citeulike.org/user/mmkurth/article/2984768


There is no viable business-model for niche formats on the HD channels
- Struble should have known that, since he is a Harvard MBA Baker
Scholar. Perhaps, he doesn't read the Harvard Busines Review, or more
likely, is just lying, as we all know.


"CC Radio’s Format Lab gone?"


"So bottom line, the Format Lab is no longer available on the web and
has cut some of its formats down to the most successful/desirable.
Thewww.iHeartMusic.comwebsiteseemsto only list the main audio streams
of CC stations--not multicast HD formats--but does offer a few off to
the side: erockster; Pride; Verizon New Music; Smooth Jazz; Real
Oldies; Slow Jams and New Country. There used to be something close to
100 formats listed on the site."


http://www.rbr.com/radio/11252.html


"Bonneville pulls iChannel Music"


"Bonneville has pulled the plug on its iChannel Music HD Network and
streaming.


- For the most part, it has replaced the HD multicast
- with WorldBand Media content (brokered ethnic
- programming).


HDRF - As you point out "World Band Media" content
(brokered ethnic programming) is a Profitable {Successful}
use of HD-2 Channels for FM Radio Stations. ~ RHF


iChannel
allowed indie bands to upload their music online for consideration...
We commend Bonneville for giving it a shot—it allowed radio to expose
a lot of new, unsigned indie bands from around the world. CC Radio's
eRockster HD2 format is still around at a good handful of stations and
still outstanding. If that gets shuttered, a good bunch of us just
might be done with HD Radio listening altoghether."


http://www.rbr.com/radio/12113.html


Yup, these niche formats have been a failure! LOL!- Hide quoted text -


- Show quoted text -- Hide quoted text -


- Show quoted text -


? Prove it! More farce from the HD Radio broadcasters and iNiquity.

More inabilty to see reality from the HD Radio Nutcase and Enihborhood
Mental HEalth Patient.- Hide quoted text -

- Show quoted text -


Boring...


Nutcase.....