On 12/15/09 17:35 , Brenda Ann wrote:
"Bob wrote in message
news:4b2a08da.2108125@chupacabra...
If HD is really the loser some would have us believe, it will still linger
because the stations that already have it won't have any incentive to
ditch the
gear they've acquired, because it wouldn't bring much beyond scrap metal
value
in the used market.
Of course whenever I listen to the table radio in the other room it'll
probably
be an HD station.
...and any listener feedback from me will likely reflect my satisfaction
with
the improvements that technology brings.
So what's a station GM to do, keep what some listeners (the ones that
respond)
say they like, or listen to a few querulous snivelers on usenet which is
known
as a forum for whiners?


Neither. They'll look at the dismal sales curve for the receivers and the
near zero Arbitron ratings for their IBOC streams and eventually conclude
that it isn't worth the extra electricity to keep the IBOC running.




There's still the matter of investment. With well into 6 figures
for a single station, manglement, investors, and corporate interests
will not simply let it die and go away. Like AM stereo, which
actually worked, it took nearly 20 years to go away.

In the case of IBOC, there's the huge pressures iBiquity is
bringing to stations which have begun to back away from HD radio.

There are contractual issues.