MACK DADDY wrote:

A format is a structure. Progressive talk is not a format. Talk
is a format. News is a format. Progressive Talk is the same format
as Conservative Talk...it's Talk. There is no Progressive format.

That's the stupidest thing anyone has ever posted here. You know damn
well there are conservative formats and progressive formats. There is
sports formats. Rock music formats, country formats, jazz formats,
top 40 formats, r and b formats, etc. etc.


He isn't wrong. What he is saying is that we shouldn't confuse the
bottle with the contents. The format is the bottle, or the method used
to deliver the contents.

A bottle doesn't much care what's in it. Neither does a radio format.

A radio talk show format may be:

a) Introduce guest (2 minutes)
b) Let guest talk and introduce themselves (4 minutes)
c) Take phone calls from the audience.
d) etc. etc.


What the guest talks about is completely isolated from the way or format
in which it is delivered.




mike




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