Tight playlists (was Endangered Classical Format)
On Fri, 9 Apr 2010 17:28:55 EDT, John Higdon wrote:
When ARS took over the original KBAY, they gutted the format. It turned
into ARS' version of a KOIT sound-alike. The playlist was tightened to
less than a couple hundred songs, which of course were played over and
over.
And of course, 200 songs is the opposite extreme, and would be
considered by almost any music programmer, except those aiming at
teens, to be too small a list.
As discussed elsewhere, 400-500 songs is a sweet spot for most
commercial formats, and some of those songs will be heard more often
than others. There will also be some rotating in and out of such a
list. But the key thing is, they will ALL be hit songs among the
station's target audience.
Mark Howell
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