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John Higdon[_2_] · April 17th 10, 07:52 PM posted to rec.radio.broadcasting

In article ,
(David Kaye) wrote:

Of course, the concept of broadcasting schools is moot today, given that
there
is simply no need for them anymore, but the equivalent might be going to a
computer school and learning how to program on punch cards.

I'm sorry to say it is that thinking that is pretty much what is wrong
with radio today. We have different tools (for the better, mostly) but
what is now lacking is the spark of creativity in local stations. It
isn't the equipment that is responsible for the lack of new music on
radio. It isn't the lack of tape recorders or turntables that have
"forced" stations to use syndication rather than do things of interest
on their own.

Is there some reason a broadcast school can't teach things like
community involvement, or music programming, or even specialized sales
tactics that involve clients in improving their own businesses? Now THAT
would be a broadcast school. However, as with many others involved with
local broadcasting, the schools refused to move on with the times,
seeing as their sole responsibility the training of people to cue
records and splice tape. Broadcasting schools should have all failed;
they were run by people who lacked any kind of vision whatsoever.

We need broadcasting schools today more than ever, but I'm willing to
admit that there may be a serious lack of people who are up to the task
of running them.

--
John Higdon
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