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John Higdon[_2_] · April 18th 10, 04:03 PM posted to rec.radio.broadcasting

In article ,
(David Kaye) wrote:

I guess we blame it on Bill Drake -- "More music, more music, more music,
more
music." For the most part people don't care about DJs and local content.
That much is in evidence with the ear buds people wear today. They ain't
listening to the radio...

It was explained to me by the owners of some very successful stations
that music is simply the glue that holds what a station really does
together and keeps the audience from tuning away. The station interacts
with listeners, in person and on the air. The station keeps listeners
informed about important local events. The station provides news and
timely information to help listeners plan their days and get about
smoothly. The station helps its fellow community businesses succeed and
prosper, not just by selling spots but by working with them individually
to devise and execute a plan which maximizes their success.

How can I get it across to you that radio broadcasting is so much more
than playing records into the airwaves? If that's the way you see it,
then it is no wonder that you have so little use for it. May I remind
you, however, that I am actually working in this industry and I am as
enthusiastic about local broadcasting's role in the community as I have
ever been; maybe even more than ever.

--
John Higdon
+1 408 ANdrews 6-4400
AT&T-Free At Last