"John Higdon" wrote:

Would Mike Amatori, production director of KGO, San Francisco do, or his
associate Craig Bowers? We talk about this all the time. Actually, I imagine
you are joking...since I have been in this business full-time for over forty
years, and it would be inconceivable that I would not speak with those by
whom I am surrounded on an everyday basis, don't you think?

But you didn't even know that your own stations test their music before
playing it. You thought they operated on hunches. If you didn't know this
fundamental aspect of today's programming, there's probably more things about
modern radio that you don't know.

Okay, I went to school with Mike Amatori. I want to be as supportive as
possible, but unfortunately, when it comes to production he's fairly blind to
modern ideas and techniques. His stuff, unfortunately, sounds 40 years out of
date. Frankly, he's not very good. His delivery is singsongy. He makes
little use of music beds, no use of sound effects, speed changes, etc. Heck,
there are spots he could do with multiple voices, back and forth banter, lots
of things, but he just knocks out the same old same old day after day.