On Aug 7, 7:20*pm, "Brenda Ann"
wrote:
"David Kaye" wrote in message

...

RHF wrote:

Yes - I have been Packaged and am Ready for Delivery

-but- according to D'Eduardo : I Don't Count ~ RHF

Well, you may not count. *People over age 50 don't count to most
advertisers,
thus most of the KGO listenership is a group few companies want to reach.
That's because people over 50 don't buy much, and those who do tend not to
be
swayed much by advertising.

That's just the reality of the ratings game.

Reality has changed, the radio industry is not changing with it. The people
with the most disposable income are all over 50 (boomers), and, at least
until this recent downturn, which has affected ALL sales, they spent quite a
lot of it. I myself am always buying new tech, and I still try new fast
foods when they come out, ad inf.. Boomers are a huge market that is being
largely ignored. We buy new cars, hot new toys like the iPad and iPhone, big
screen TV's, all kinds of big ticket items that we denied ourselves earlier
in our lives because we had families to raise and mortgages to pay.

Ratings are bogus. I, and most people, really don't care to have my
decisions on what to listen to or watch or whatever decided by a small
sample pool. Imagine if 2500 especially picked individuals decided who would
be POTUS?

The Boomers are the last 'vast' Age Group with
real Disposable Income and much of it goes to
the Kids and Grandkids.

Radio Adz should be telling those Target 14~42
Year Olds to Tell Grandpa and Grandma :
You want a . . .
Buy Me a . . .
-cause- Without Cash/Checks from the Old Croakers
the follow-on generations don't Got It to Spend.

old-croakers-r-us {i} ~ RHF