On Sun, 08 Aug 2010 08:54:19 +0000, David Kaye wrote:

KKUP could take a page from KQED-FM. KQED, as you'll remember, had a
classical music format. They ditched it in favor of the news &
information format years ago and rose to become the #1 (highest share)
non-comm broadcaster in the nation.

There is also a similar story in Michigan.

WUOM-FM which was renowned for its classical music format did
exactly the same and switched to a news and talk format on
July 1st, 1996 with complete phase out of classical music by
July 2000, and the listening audience grew from 15 million
to 27 million.

But with all of the talk radio stations available on AM,
should not public radio be offering something different?