RadioBanter - View Single Post - HD Radio: Eduardo contradicts himself

John Higdon[_2_]

In article ,
(David Kaye) wrote:

Sure, there are occasional problems, such as when Higdon's KUIC wound up as
the #1overnight station. But generally the ratings are fairly accurate,
accurate enough that companies are willing to spend money on advertising.
For the second time let me say that if they weren't satisfied with what the
ratings mean the ratings would have gone away a long time ago.

There is no use asking if the air is any good if that's all there is to
breathe. The fact is that from inside the industry, the grumbling over
the sample size (and hence the granularity and accuracy) of the ratings
sucks. I hear this from within CC, CBS, the independents, and even KUIC
had a gigantic laugh over their own fleeting "good fortune" (which is
one reason KUIC and many other stations use the ratings as an internal
guide and not as a sales tool).

Arbitron remains in business because there is no competition, and the
major broadcasters are too lazy to do anything else.

--
John Higdon
+1 408 ANdrews 6-4400
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