On Aug 6, 5:15*pm, "Brenda Ann"
wrote:
"David Kaye" wrote in message

... He cares about ratings, which are made of
whole cloth and based upon a model that is non-sequitur in the real world..
We've all seen what the true meaning of polls is during the past four
election cycles. There's just no way you can legitimately, despite what some
would have you believe, base the opinions of 1,000,000 people on the dubious
reporting of a few hundred or so.

Elections can be won with a single vote. In ratings, averages are what
allow advertisers to attach value to campaigns. It is, in fact, the
larger advertisers who demand ratings and do not make decisions
without some form of quantitative analysis. In recent years,
advertisers have their agency ad buys audited to make sure that there
is measurable efficiency in them.

The industry, and he in particular, choose to dismiss the opinions, tastes,
and needs of a significant segment of the population (and getting MORE
significant over the next 20 years or so) with the totally inapt reasoning
that they "don't contribute significantly to sales figures" and "are not
swayed to try new products", both of which are patently and demonstrably
untrue, if you actually LISTEN to your public rather than to allow yourself
to be lead around like an animal at a petting zoo.

And you, again, fail to understand that advertisers determine the age
group´s they wish their campigns to reach. If there are essentially no
advertisers asking for audiences over the age of 55, then there is no
way for commercial radio to serve that group as there is no way to pay
the bills. Despite what some have "claimed" radio station sellers have
little or no contact with those who make marketing decisions at the
client level.

Blaming radio for what advertisers choose to do with their money is
naive.

FWIW, I have a good friend that has known David for many years, and who
agrees 100% with my opinions of him.

I doubt that, since I have spent most of my career where English is
not spoken. In any case, no person in broadcast management is running
a popularity contest among their competitors. Being disliked is often
a sign that you are winning.