iBiquity finally under investigation - LMFAO!!!!!!
On 9/3/2010 12:48 AM, RHF wrote:
Lawsuit Most Likely Going Nowhere
LOL, talk about a clueless law firm trying to extort a settlement out of
someone. Who's the braniac that came up with this idea? Are they suing
the semiconductor manufacturer who made the decoder chip, the radio
manufacturer, the auto manufacturer, the radio stations that failed to
add HD service, the radio stations that have HD but that didn't increase
their power to the legal limit, the FCC for approving the HD system, or
the company that licenses the technology to both the stations and the
equipment manufacturers? Maybe add in the transmitter and antenna
manufacturers for good measure. This just too funny.
There is one _big_ problem that HD Radio has been causing all over the
country, but no one can sue anyone about it. Hardly a week goes by where
you don't read of a format change where a station moves its classical or
jazz or other niche format over to HD2, and changes their main format to
something that they believe will increase their market share and let
them charge more for advertising. Of course there's nothing to say that
in the absence of HD that they would not simply abandon the niche format
entirely.
On the surface, this sounds like a bad thing, but for those listeners
willing to make the small one time investment in an HD Radio, it's
actually a big positive for several reasons. First, they'll have a lot
fewer commercials. Second, they'll have far better audio quality. Third,
they'll experience no multipath interference. But for those unwilling to
upgrade to HD Radio, they lose their favorite station and usually there
is no competing analog station with which they can replace it. They
either switch to CDs, an iPod or other portable music player, or listen
to some other format.
HD Radio is not the perfect digital radio technology. It is a compromise
solution for digital radio that required no additional spectrum or
licenses. Adoption was fast by urban radio stations, but slow by
consumers, mainly because of the free-fall in new car sales, caused by
the recession. As Neil Glassman wrote at RBR.com, "...the introduction
of HD Radio in the US met the perfect storm of roadblocks — the decline
of radio advertising, the recession and the failure of consumers to
consider broadcast radio as an element to be included in their digital
entertainment toy box." The recession will eventually end, advertising
will pick up, and the "digital entertainment toy box" was dealt a major
blow by AT&T with the elimination of unlimited data on the iPhone.
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