On 3/7/2011 3:22 PM, J G Miller wrote:
On Sunday, March 6th, 2011 at 18:45:56h -0800, SMS wrote:

And what many people don't appreciate is the local aspect
of radio.

Especially the management at Clear Channel.

Clear Channel, Cumulus, Citadel, etc., understand what sells advertising
time to generate revenue.

Terrestrial radio, whether it's analog or digital, is local. You can't
say that about satellite radio or services like Pandora. Even a music
station will have some local advertisers, local weather, traffic, and
sometimes some news.

It would be interesting to see an update of Nielsen's 2009 study that
looked at daily average use of audio, and the sources of that audio. In
2009, terrestrial radio had the highest average daily use, and the
greatest reach, by far, of any audio source.