RadioBanter - View Single Post

David Kaye · March 8th 11, 08:03 PM posted to rec.radio.broadcasting

(Scott Dorsey) wrote:

So, I am sad to hear these stations basically failing in the same way that
oldies stations, classic rock stations, and really just about every radio
format today is failing the listener. Is this really what the listener wants?

What's unfortunate is that the common listener is not the same as the music
geek. You and I are music geeks; are are not the average listeners. Time and
again radio station programmers have discovered that whatever the format, the
top 40 of that genre is what *most* people prefer to hear. They want the
familiar. So, if you're going to get a mass audience for an already marginal
music format, you pretty much have to play the hits of that format.