Kudos to those working to bring new folks, young and old, to ham
radio.

Some observations from a ham who started out in ham radio at the age
of 13 (in no particular order):

1) Don't just go for high schoolers. Middle-school and even
elementary schoolers can be hams if they're interested enough.

3) Don't try to sell amateur radio as a substitute for cell phones,
the internet, or other communications methods. Sell it as a unique
activity with its own unique attractions and rewards.

4) Scouting has a long history of connection to amateur radio. Some
councils have pretty serious amateur radio programs, and always need
more help.

5) Don't assume what parts of amateur radio young people will or won't
be interested in. Emphasize the wide variety of activities hams do,
and how much choice there is.

6) Don't assume that younger hams only want to associate with other
younger hams.

For me, part of the attraction to amateur radio was the opportunity to
be part of a community where one's age, gender, income, etc. are not a
factor. Morse Code operation made this possible - on the air with that
mode, nobody knows how old you are. You can interact with other hams
of all ages. You're judged by your skills and signal quality, not how
much you spent on your rig, etc.

73 de Jim, N2EY