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John Higdon[_2_] · July 30th 11, 03:21 AM posted to rec.radio.broadcasting

In article ,
(Scott Dorsey) wrote:

The primary asset that traditional broadcasters have isn' their delivery
system, but their programming. The problem is that too many of them have
neglected that for far too long.

Yes, pretty much since the mid-nineties conglomerate buy up of stations.
Somewhere along the line, plug-and-play formats became the norm, which
in turn gave rise to the proliferation of syndications. Why produce
programs at stations all over the country when you can just do one and
send it to those same stations?

Over the past fifteen years or so, stations have been acquired for their
"stick value", the local talent fired, and a satellite dish installed.
Station owners were looking at every gimmick they could find to keep
their minds off the need to tune their programming content.

Unfortunately, there are still owners who haven't learned that
third-string syndicated programming isn't going to cut it. My opinion is
that they won't be in the picture much longer.

--
John Higdon
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