RadioBanter - View Single Post - Fox News 2012: HD Radio one of "The Biggest CES Flops of All Time" LMFAO!!!!!!!!!

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On 1/8/2012 7:43 PM, wrote:

snip

They really do need to kill AM IBOC. I could handle waiting a few
years for FM IBOC to die, but AM IBOC is a crime against nature.

Yes, AM IBOC should be ended. There's no future for AM anyway, and
whenever you see complaints (valid) about digital radio it's about AM,
not FM. Many AM stations are already doing simulcasting on FM HD, and
this will increase as digital radio receivers continue to gain market share.

Digital radio is very big at this year's CES with about 60 new products.
But it's FM where the value is in digital radio.

While the digital radio receivers can be considered a consumer product,
digital radio is very different than something like a tablet computer,
and you have to take a big-picture view. Digital radio requires
thousands of radio stations to commit to new broadcasting technology,
something that historically has taken decades after a new broadcasting
technology is announced to become mainstream. Whenever you see any
consumer product compared to an iPod or iPad and then proclaimed a
failure because it hasn't sold in comparable quantities, you have to
shake your head and wonder if the person doing the comparison is simply
clueless or if they have an agenda.

It's difficult to sell receivers until broadcasters sign on, and it's
difficult to get broadcasters to sign on until there's an installed base
of receivers. You really need broadcasters that look at the big picture
and take a long term view, and unfortunately a lot of smaller
broadcasters don't do this.