On 1/17/12 10:05 , Dave Barnett wrote:
On 1/16/2012 11:03 PM, FarsWatch4 wrote:
The surveys I have seen were not designed nor sponsored by
iBiquity...but
were seperate research projects done by stations themselves by hiring
outside research companies with no stake in the outcome.
You mention "surveys" in the plural. The only one I have seen is this:
http://www.nrscstandards.org/Reports...ubj%20eval.pdf
where Ibiquity purposely controlled the audio chain to make the
analog sample sound bad. What others are there?
Dave B.
There have been many across the country. I've been involved in 8,
I think. Maybe one more.
In two, the process for selection of participants specifically
ruled out those who had audio experience...musicians, producers,
engineers...and audiophiles. This was accomplished several ways.
In 3 or 4 others, the results were selectively compiled to
produce a desired result.
In one, a public demonstration at a remote, the results were
tainted by a poor location to receive the FM analog signal.
In all of them, the analog source was specifically chosen for its
inferiour sound.
And all were conducted according to guidelines specificed in
documents from iBiquity. And all, had a stake in the outcome.
"Promotional consideration" doesn't even begin to cover it.
All but one were conducted by 'independent companies' that do
focus groups, perceptuals, and other surveys for the broadcast and
advertising industries. The exception, was conducted by a radio
station, itself, at one of its public appearances.
And has been asserted here, the results were, indeed,
overwhelmingly in favor of HD radio. But, again, none were
scientific. Most were highly selective. None were double, or often
single blind. They were, in fact, surveys conducted to promoted a
product.
I got involved in the process as a part-time employee of an
entity contracted to conduct the tests. How I got to be a part time
employee...well that's a circuitous tale that began by me calling a
colleague at a radio station promoting HD and asking how I could
participate in a survey. He told me I couldn't. Period. But, in the
conversation he did drop a couple of names of persons, that I then
contacted looking for employment, on a part time basis, which got me
in to participate in the studies. And several non HD broadcast
related studies, as well. Watching focus groups discuss language
while high on pizza and Code Red was better than "30 Rock." Of
course, nothing was as eye opening as helping conduct focus group
research at CBS.