On 1/23/12 15:50 , FarsWatch4 wrote:
"D. Peter wrote in message
...
On 1/23/12 13:30 , FarsWatch4 wrote:

If you were involved with EIGHT...maybe more? Then there was something
wrong with the mthodology of this survey


Not at all. 6 were in other markets. 2 were followup studies.

Then the methodology is flawed....and as a reesult, I would be suspect of
any conclusions.


The methodology is flawed? Because the survey was conducted in multiple
markets? Hardly. That's like saying Arbitron's PPM is flawed because it's
used in more than Chicago. Nonsense.

No, the fact that you were invited to participate in 6 (or more) surveys.

That's like saying you are registered to vote in additional palces other
than CHicago.



You're suspect of any conclusions because they don't agree with your pre
packaged claims.

No, I am suspect of any concluysions when I see flawed methodology.

You're not familiar with the way this kind of survey is done. Rarely
just one. Never in a single location. And about 1/3 of the time with a
current followup to note trends in response, or changes in perceptuals.

You're correct. In all my years in broadcasting, I have never heard of
such
a silly way to do a "survey".

Which, then, says a lot about your experience.

No, it says a lot about the "surveys" that you tout.

You should do some, sometime. It's pretty fascinating stuff. At CBS, we
did perceptuals at least once a year. Sometimes twice. Just to keep track
of trends, and to see how tastes were evolving.

I am involved with every perceptual survey done by every station in our
chain.

And music surveys are done with greater frequency. In different
locations. I worked at one station that did callout music research every
night.

Did they call the same person 6 (or more times)?

You misunderstand...I was helping with the execution of the surveys.
Like you, I don't participate as a respondent, but as one conducting the
tests, or managing the results. (But never both, btw.)



My company prepares music clips for callout surveys almost constantly
for stations in markets across the country.

Wow...making music clips? That makes you an expert?

LOL! That's only part of the involvement. We're also instrumental in
the execution strategy of the survey process, itself. Again, not as a
respondent. But the company has a lot of involvement in callout research.

And the reason I got involved in research, is because, as a disc
jockey, I was forever being told that 'research tells us...' usually why
we COULDN't do something that was creative, or innovative. Or why we had
to do something that made no sense, or conflicted with some other tenet
of the format. Like going on 20 seconds every time we opened a mic about
how we were the 'less talk leader.'

So, I wanted to see for myself, how this 'research' was conducted and
how the results were interpreted, and used. Probably a holdover from the
form the interest I developed during the research I did in college. In
the process, then and since, I got involved in a LOT of research. And
watched a lot of methodolgies developed and executed. And got involved
in a lot more.

To date, I've not been invited, nor have I offered, to be a
respondent in any research. I don't even answer callout surveys when
they buzz my house, or answer exit poll questions on Election Day.

Where I'm involved, like you, is in the execution of the research
survey. And I've got a huge interest in watching how surveys, like the
iBiquity sponsored HD surveys, were influenced, and managed to outcome.