Strong signal on West coast US at 9790 Khz.

Discussion of small but rapidly growing market for facial products for men, domestic Chinese automobile market and problems with perceptions of the domestic car models among buyers in China, sports results for basketball, football(soccer), and entertainment news.

According to http://short-wave.info , this transmission originates from Havana.

It feels like a more sophisticated, soft-sell approach than seen in years past. Slightly less strident than Pyongyang.