RadioInsight

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Y100 Fort Myers Shifts To Hot AC

Posted: 24 Mar 2016 12:06 PM PDT
https://radioinsight.com/blog/headli...fts-to-hot-ac/

With the Spring Book starting today, iHeartMedia CHR Y100 WZJZ Port
Charlotte FL has moved to Hot AC tweaking its branding to Y100.1.
Positioned as 90s To Now, the move takes WZJZ out of direct competition
with Beasley Media CHR B103.9 WXKB and puts it in-between WXKB and Fort
Myers Broadcasting AC 96.9 WINK-FM. The syndicated Elvis Duran show remains
in mornings with WKTU New Yorks Wendy Wild tracking middays and local host
Big D moving from middays to afternoons.

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Daily Domains 3/24: Who's Jam'n In San Diego?

Posted: 24 Mar 2016 09:01 AM PDT
https://radioinsight.com/blog/headli...-in-san-diego/

A new Rhythmic CHR coming to San Diego and Salem is shaking up its Omaha
offerings.

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Maryland Transit Administration Launches Baltimore LPFM

Posted: 23 Mar 2016 02:26 PM PDT
https://radioinsight.com/blog/headli...altimore-lpfm/

The Maryland Department of Transportation launched Traffic/Smooth Jazz 93.5
WTTZ-LP Baltimore last Thursday. The LPFM is running traffic related
programming from 5-9am and 2-6pm and Smooth Jazz in other dayparts billed
as The Station That Moves You. Despite operating with less than one watt of
power, the stations antenna height on Television Hill gives it coverage of
all of Baltimore and surrounding suburbs. The Smooth Jazz programming will
run jockless, while the traffic reports will utilize staffers from MTA,
Maryland Aviation Administration, Maryland Transportation Authority, State
Highway Administration, Maryland Port Administration and Motor Vehicle
Administration. The Maryland Department of Transportation’s Maryland
Transit Administration (MTA) hosted a ribbon-cutting ceremony on March 17
to officially launch WTTZ-93.5 FM, the first new radio station in Baltimore
since 1988. Dubbed “The Maryland Transportation Channel,” WTTZ includes
commuter updates from the MTA, Maryland Aviation Administration, Maryland
Transportation Authority and State Highway Administration, along with
information from the Maryland Port Administration and Motor Vehicle
Administration. WTTZ will feature an instrumental music format with some
vocals. “The MTA is excited to introduce WTTZ-93.5 FM to the Baltimore
media market, which will be the only station in the marketplace providing
regular rush hour transit reports, highway traffic conditions, and BWI
Airport updates including information about delays,” said MTA administrator
and CEO Paul Comfort. “This first-in-the-marketplace format has uniquely
positioned the MTA to be the only source for a complete picture of what’s
happening on the rails, roads and in the air.” “WTTZ is a ground breaking
format not only in the Baltimore media market, but it also continues to
show that the MTA is a national transit industry leader,” said Marc Jones,
MTA manager of broadcast operations. “The launch of this station places the
MTA as one of the only transit agencies in the country operating an FM
radio station in a major media market.” INSTANT INSIGHT: We normally shy
away from covering LPFMs due to their limited coverage area, but the
antenna height of WTTZ gives it comparable coverage to the translators in
the market that have generated ratings and competing for listeners. The
combination of Smooth Jazz and traffic could make WTTZ something that does
get some listenership in the market.