RadioInsight
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Southern Rock/Country "99.5 The South" Launches In Birmingham
Posted: 20 May 2016 03:14 PM PDT
https://radioinsight.com/blog/headli...in-birmingham/
As we expected earlier today in Daily Domains, Cumulus flipped Country 99.5
Nash Icon WZRR Birmingham to Southern Rock/Country 99.5 The South at 5pm
today.
The flip takes WZRR out of its three-way Country battle with SummitMedias
104.7 WZZK and iHeartMedias 102.5 The Bull WDXB. Those two stations
combined for a 10.3 share of the Birmingham marketplace, while WZRR was at
a 1.9 share in the Spring Phase 1 Nielsen Audio ratings trends. The return
of Classic Rock brings WZRR partially back to its heritage format as it was
Rock 99 from 1988 through the end of 2011.
The station is branding as If its from The South, if its about The South,
its on 99.5 The South with a focus on Classic Rock/Adult Alternative
artists.
The first hour of The South consisted of:
Allman Brothers Southbound
Lynyrd Skynyrd Sweet Home Alabama
Bob Seger Hey Hey Going Back To Birmingham
Zac Brown Band Homegrown
Alabama Shakes Hold On
Black Crowes Hard To Handle
Charlie Daniels Band Birmingham Blues
Chris Stapleton Traveller
Mudcrutch Trailer
BB King The Thrill Is Gone
John Hiatt Drive South
Stevie Ray Vaughan Tightrope
Hard Working Americans Stomp and Holler
Drivin N Cryin Honeysuckle Blue
Sturgill Simpson Brace For Impact (Live A Little)