Radio Ink

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Curtis Flips Hot AC To Rock in Raleigh

Posted: 28 Dec 2020 01:08 PM PST
https://radioink.com/2020/12/28/curt...ck-in-raleigh/

Curtis Media Group has launched Rock 92.9 in Raleigh-Durham. The station
will be programmed by Len Shackelford and will attempt to compete with
iHeartMedia's long time rocker WRDU.

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Goodman Signs New Deal With Dick Broadcasting

Posted: 28 Dec 2020 12:35 PM PST
https://radioink.com/2020/12/28/good...-broadcasting/

Dick Broadcasting's VP of Programming has signed another 5-year contract to
stay with the company. He oversees programming for Dick Broadcasting's 19
radio stations. Goodman has been with the company for 16 years.

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State Farm Is There, On Top

Posted: 28 Dec 2020 10:40 AM PST
https://radioink.com/2020/12/28/stat...-there-on-top/

State Farm is back on top of the Media Monitors list of national
advertisers. The insurer jumped from number seven last week to knock off
Bank of America for the top spot.

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Radios Share of Wallet. Markets 21-30

Posted: 28 Dec 2020 01:45 AM PST
https://radioink.com/2020/12/28/radi...markets-21-30/

Continuing with our weekly series displaying BIA’s Radio Share of Wallet
analysis, let’s now look at BIA’s estimates for markets 21-30 for 2021.
What will radio’s share of revenue be in 2021?

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What Is the Right Spot Load?

Posted: 28 Dec 2020 12:00 AM PST
https://radioink.com/2020/12/28/what...ght-spot-load/

(By Charlie Sislen) Grow your revenue by getting your existing clients to
buy more spots! This sounds simple, but you need data to demonstrate the
value of this investment in order to justify your request to the advertiser.

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Budget 101 For 2021

Posted: 28 Dec 2020 12:00 AM PST
https://radioink.com/2020/12/28/budget-101-for-2021/

It was a challenging year; a year of disruption. You can face the
challenges of budgeting for 2021 by cashing in on the disruption.


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Looking For Work Or Planning Next Career Moves For 2021

Posted: 28 Dec 2020 12:00 AM PST
https://radioink.com/2020/12/28/look...oves-for-2021/

(By Loyd Ford) You have two kinds of people: the world is ending people and
opportunity is presenting itself people. If you believe the world is
ending, you’re not ready to help yourself up and out of unemployment. If
you’re looking for opportunity, you’ve come to the right place.

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Radio Has An Advantage: Distribution Is Distribution

Posted: 27 Dec 2020 11:00 PM PST
https://radioink.com/2020/12/28/radi...-distribution/

(Mike McVay) Radio has an advantage. I’m using the name “Radio” to mean the
product and not the receiver. We have huge distribution.