Jeff Liebermann wrote:
. . .
At one point, I had illusions of designing and producing antennas.
It's an ideal product. Few people understand how they work. Antennas
tend to be surround by hype and are often close to magic. Testing is
difficult and expensive. Product comparisons are non-existent.
Religion and bias toward specific styles and manufacturers seem to be
the prime criteria for selection. The weirder it looks, the better it
sells. Aesthetic concerns have provided a whole new market. There
are already some rather dubious antenna products on the market. Etc.
In all, it's a perfectly acceptable small market waiting to be
exploited. Hopefully, my marketing and sales expertise will
adequately compensate for my marginal antenna design abilities. I had
plans to build the product line using the audiophile model, where
garish industrial design and endless ambiguous buzzwords have done
quite well. Due to health problems, I doubt that I'll do anything, so
it's all yours.

I suggest you stick with the amateur market, which pretty much fits your
description. There are other antenna customers, though, who depend
intensely on antenna performance for the operation and performance of
their products and missions. All my consulting clients, and a large
number of my professional software customers, are in this category. They
can't afford careless or substandard design, and simply won't tolerate it.

Roy Lewallen, W7EL