In article ,
Mark Howell wrote:

Over and over and over again, longer playlists have equaled plunging
audience shares. When people say they want more variety, what most of
them really mean is they want to hear their favorite songs more often.
If you really give them variety, they're gone.

KBAY (the original, real KBAY at 100.3) sported a playlist of over 3000
selections. That's amazing for an "easy listening" station. Even more
amazing was the fact that KBAY was the only station able to routinely
trounce KOIT in the book. For several years, they were neck and neck.

Until ARS worked its magic and destroyed the station, KBAY was a major
force to be reckoned with.

--
John Higdon
+1 408 ANdrews 6-4400
AT&T-Free At Last