John Higdon had written:
|
| I actually found KBAY to be a foreground station. It played original
| popular hits as well as selected covers. It dipped into KKSF territory
| with pop jazz pieces. It even played an occasional show tune. It was
| borderline eclectic.

Perhaps a little less eclectic, but something more than a
background music station was the old KCFM in St. Louis up until the
late 1970s. It managed to hold its own for a while against KEZK,
which was on the old KDNA, and AM station WRTH.

Around 1978, KCFM went to what we would now call a AAA format,
calling itself "The Natural Sound." While moderately successful,
and quite beloved of some people even to this day, the station's
founder decided to retire and sold to Gannett. Gannett, which
ruined almost every radio station it ever touched, promptly
switched it back to a beautiful-music format, this time much more
formulaic and a lot less interesting. It bombed.

Classical KFUO-FM was, at the time, still running tapes from
Parkway.

--
Mark Roberts - E-Mail address is valid but I don't use Google Groups
If you quote, please quote only relevant passages and not the whole article.