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Old April 9th 10, 03:45 PM posted to rec.radio.broadcasting
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Default Endangered Classical Format

Art Clemons had written:
|
|
| Actually in general, the commercial classical stations were making money by
| attracting advertisers who wanted access to the classical audience. That
| being said, what really happened in places like Philadelphia was that
| station owners could get really high offers for the station and opted to
| sell. The format likely could have continued earning some rate of return
| indefinitely in most of those same markets.

That's what happened with the Florians' WNIB in Chicago, and
relatively late, too. Obie Yadgar, who was the morning announcer,
went back to Milwaukee but, as I understand it, no longer is on the
air. There just isn't much demand for classical announcers.


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