"daryljones" wrote

I love radio. I’m an avid listener, pundit, critic, historian and
technologist. I believe traditional broadcast radio will morph into
something new and incredible and we're looking for a way to position
for future opportunity.

It's not the medium; it's the message. After Adam Corolla was fired from
KLSX in Los Angeles his podcasts took off. By the second week he had 2.4
million downloads, a far larger audience than he'd had on the radio.

I'd say not to think of radio as the technology but as the content. In
other words, it matters not to the listener whether the "radio program" they
heard came to them via a 20kw FM transmitter on a mountaintop, an IP address
on their Blackberry, or a podcast, except for the ease of listening. For
some people some formats are easier to listen to than others. It's far
easier for me to listen to a stream of "This American Life" than to listen
at any of the times our local PRI affiliates.

For instance, I was talking with the teenaged son of a computer customer of
mine. He was very familiar with WNYC's "Radiolab", but had never heard it
on the radio. The podcast was recommended to him by a friend and he's been
a faithful listener ever since.