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Old August 28th 03, 04:05 AM
Frank Provasek
 
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It seems like in the Dallas market, every local talk
host and news reporter does testimonial ads where THEY JUST
HAPPENED to be a user of that company's

auto leasing
eat-all-you-want-and-still-lose-weight diet product
laser eye surgery
contact lenses by mail
foundation leveling
aluminum siding
storm windows
solar-tube skylights
baldness cures
hair transplant doctors
impotence cures
stomach staple doctors
stop smoking patches
stop smoking and lose weight hypnotists
fitness centers
carpet cleaning
wood floor installers

Some of these testimonials are mutually exclusive. One
local host sprouted profanity at a listener who saw him at
a station sponsored event and mentioned that he didn't
look like he had lost 35 lbs like he claimed on the radio.

A good number of these products are under investigation for
fraud at the very time they stations are still running their spots.
They only time some of these spots abuptly STOPPED was when
Body Solutions went bankrupt owing the stations lots of money.

How will radio ever have any credibility while doing these
practices?



 
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