David Eduardo wrote:
"Larry W4CSC" wrote in message
...
The other thing that REALLY turns me off is when they run out of
things to say/do and start saying "News Talk 1250, WTMA" over and over
and over ad nauseum. "News Talk 730, WSC" (WSCC is more ashamed of
its call letters. Being a Clear Channel station, they think they
should be able to use RCA's WSC station call, assigned to marine band
use.)

Except for the legal ID, the station can call itself anything it wants, as
long as what they want is not trade marked by someone else.

I beg to differ. If anyone called the FCC on that Central Pennsylvania station
that id'd itself as WHOT-FM all of the time except at the top of the hour,
would the FCC not spank the station? (I'm referring to a station that was
mentioned in the Airwaves Digest a few years ago. WHOT-FM is the legal
callsign of a station at 101.1 in Youngstown, Ohio, and has been for years.)

Over on Clear Channel's WSCC, ol' Dan says the call letters/frequency
nearly continuously, now. Of course, he says WSC, not their real call
until the hour when they have a quickie spot to satisfy the FCC.

So? They have named the station WSC to make it easy to remember. This is
like WWWE in Cleveland (now WTAM) using 3-WE as an identifier.

Bull. There is no way anyone will mistake "3WE" for someone's call letters.

Nor will anyone mistake "Power 106", "Hot 97", or "Z92.5" for another
station's calls. It's *not* the same thing.

No one but you cares.

It *is* misleading and shouldn't be allowed. I just don't care enough to
complain.

You are kidding, right? Except for the legal ID, a station can use any
identifier it wants.

So if I license a station and ID myself properly as, say, KIYS at the top
of the hour, and I'm at 102.7, but during the rest of the hour I call myself
102.7 KIIS, no one will care? There is, of course, a station on 102.7 with
those calls.

Wink 106 FM in Corning, New York, used to play that game a few years ago...
I'd hear it when I was driving through Corning on the way to Albany or Boston.
The jingles said "Wink 106, W-I-N-K". WINK-FM, if I'm not mistaken, is in
Tampa, or was a few years ago anyhow. Even at the top of the hour, the DJ
would ID the station correctly ("You're listening to WNKI, Corning/Elmira")
and right after that you would hear the rest of the jingle, which used the
wrong calls (WINK).

I never cared enough to file a complaint with the FCC, but it's still not
right. I'd be ****ed if I owned or worked for the stations whose calls were
being improperly used.

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