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On 29 Mar 2004 21:42:07 GMT, "Cooperstown.Net"
wrote: Hard to imagine they'd want to ditch the WLIB calls as they take on liberal talk. I noticed you mentioned WINS in the same post. Heavily branded Top 40 calls, and scandal-tarnished as well. Became quite a successful news brand nonetheless. (You mentioned WABC as well. Highly branded calls but in that case obviously untouchable. I was amazed a few years back when they briefly experimented with "770" as their "channel brand.") Both stations took many years to change their branding. As I recall, WINS took about 8 years to really take off. I don't believe WLIB will have the luxury of that kind of time. Talk Radio is a slow build. If the deal instantly makes WLIB profitable, Percy Sutton will give it all the time it needs. Will Air America have the money it takes to survive? I hope it does and I hope they focus on entertainment rather than rabid politics. Rich |
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