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#1
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![]() "Richard Cranium" wrote in message ... He is in a bad state. He is a drug offender and could face prison time. He should, given what he has said about drug offenders in the past. I have to wonder why he needed all those painkillers when he has such a cushy job in radio. A cushy job in radio prevents pain? |
#2
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![]() "Richard Cranium" wrote in message ... I wonder if the new station, Air America, will be welcomed to widen the dialogue. Will advertisers aim to the liberal market? Probably not. Advertisers aim at large audiences. They seldom care about political opinions. |
#3
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On 28 Mar 2004 16:02:05 GMT, "Mike Terry"
wrote: Are these what used to be called shock jocks? They are more shocking than ours in the UK! Rush Limbaugh seems to be in a sad state, his catchphrase is "Talent on loan from God"! I'm afraid the BBC is stuck in the last century. Rush Limbaugh has been using that slogan almost since day one well over a decade ago. It's a little like saying WINS is in a sad state because they've used "Give us 22 minutes and we'll give you the world." Sometimes a slogan stands up to the test of time. Advertising agencies have orgasmic incedents when they discover one of their slogans enters popular culture. G Gordon Liddy seems very opinionated. Duh! I quote from the programme "radio is to the right". Duh! I wonder if the new station, Air America, will be welcomed to widen the dialogue. First, a very small percentage of the population will have access to Air America programming compared with its conservative competition. It'll take many years to develop the coverage enjoyed by Limbaugh (600+ for Limbaugh. Fewer than 20 marginal signals for Air America). The conservatives already have the best signals on well branded stations. New York will be very difficult because their outlet is solidly branded as a Black station, both Black talk and Dominican music. The WLIB heritage (sadly) will have to be destroyed before a new one can be created. That'll require a call letter change and very expensive promotion. Their competition will be WABC. WABC does a lot of transit promotion and television during important rating surveys. WABC and KFI, Los Angeles compete for the title of the most listened-to Talk station in the nation. I have the feeling that Al Franken, in partifcular, will make it an "us vs. them" atmosphere. If he does, it'll be a wonderful promotional medium for conservative stations. The more he mentions O'Reilly and Limbaugh the more Air America should charge Premiere and Westwood One for advertising time. I say that sadly because I really like Al Franken and Randi Rhodes. Will advertisers aim to the liberal market? By and large advertisers avoid any kind of controversy. That's why Laura Schlessinger lost 30 million in billing over her slam at the gay community and Michael Savage threatened to sue everyone on earth for complaining to his advertisers for something similar (excuse: "I didn't know the mic was on"). Large network advertisers avoid controversy like the plague. It doesn't matter if the controversy is on the right or the left. I can't believe the BBC is just noticing that Talk Radio in the US is right wing. Rich |
#4
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Hard to imagine they'd want to ditch the WLIB calls as they take on liberal
talk. I noticed you mentioned WINS in the same post. Heavily branded Top 40 calls, and scandal-tarnished as well. Became quite a successful news brand nonetheless. (You mentioned WABC as well. Highly branded calls but in that case obviously untouchable. I was amazed a few years back when they briefly experimented with "770" as their "channel brand.") Jerome "Rich Wood" wrote in message I'm afraid the BBC is stuck in the last century. Rush Limbaugh has been using that slogan almost since day one well over a decade ago. It's a little like saying WINS is in a sad state because they've used "Give us 22 minutes and we'll give you the world." Sometimes a slogan stands up to the test of time. Advertising agencies have orgasmic incedents when they discover one of their slogans enters popular culture. ... New York will be very difficult because their outlet is solidly branded as a Black station, both Black talk and Dominican music. The WLIB heritage (sadly) will have to be destroyed before a new one can be created. That'll require a call letter change and very expensive promotion. Their competition will be WABC. WABC does a lot of transit promotion and television during important rating surveys. WABC and KFI, Los Angeles compete for the title of the most listened-to Talk station in the nation. |
#5
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On 29 Mar 2004 21:42:07 GMT, "Cooperstown.Net"
wrote: Hard to imagine they'd want to ditch the WLIB calls as they take on liberal talk. I noticed you mentioned WINS in the same post. Heavily branded Top 40 calls, and scandal-tarnished as well. Became quite a successful news brand nonetheless. (You mentioned WABC as well. Highly branded calls but in that case obviously untouchable. I was amazed a few years back when they briefly experimented with "770" as their "channel brand.") Both stations took many years to change their branding. As I recall, WINS took about 8 years to really take off. I don't believe WLIB will have the luxury of that kind of time. Talk Radio is a slow build. If the deal instantly makes WLIB profitable, Percy Sutton will give it all the time it needs. Will Air America have the money it takes to survive? I hope it does and I hope they focus on entertainment rather than rabid politics. Rich |
#6
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Rich Wood wrote in :
If the deal instantly makes WLIB profitable, Percy Sutton will give it all the time it needs. It was my understanding (please correct me if I'm wrong on this) that Air America is leasing WLIB; presumably, profit for Percy is built into the lease terms. Inner City has said that they weren't making a profit with the old format. The question then becomes whether Air America will ever make a profit; and they have said that their business plan calls for them to lose money for the first two years. -- |I always wanted to be someone,| Tom Betz, Generalist | |but now I think I should have | Want to send me email? | |been a wee bit more specific. | http://tinyurl.com/ps2u | |
#7
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On 31 Mar 2004 23:06:37 GMT, Tom Betz wrote:
It was my understanding (please correct me if I'm wrong on this) that Air America is leasing WLIB; presumably, profit for Percy is built into the lease terms. Inner City has said that they weren't making a profit with the old format. Percy Sutton is a very smart man. I'm certain this arrangement brings WLIB into the black financially. I would bet there's also a piece of the advertising action built in. It's been reported that Air America is chargin $1500 a minute. With 6 stations I can only imagine how many bonus spots that includes. The question then becomes whether Air America will ever make a profit; and they have said that their business plan calls for them to lose money for the first two years. Walsh and Cohen were interviewed on 60 Minutes II and declared there was enough money to lose for years to come. The rollout of Franken was disappointing. He was clearly out of his element and I have to replace the glass in my car that was shattered by the piercing laugh of his NPR sidekick. This should have been the best show they could have done as their debut, having months to prepare. It wasn't. I think there's too much TV influence to understand radio. The production values were bad, as was the interface between Air America's feed and XM's. Air America's levels were all over the place. When XM took over levels came back to normal. It sounds like AM operators who rely on processing to ride gain. Even the 60 Minutes video showed pinned meters much of the time. For a few minutes I thought Rush Limbaugh's feed got crossed. Ed Shultz sounds like a wannabe Rush with only the content changed. I wish they hadn't gotten so much advance publicity and caused expectations to be so high and not met. Rich |
#8
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Rich,
Generally in the UK we have a relaxed and permissive attitude and on air presenters do not try to make fools of those who 'phone in. Mike. |
#9
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On 30 Mar 2004 05:18:53 GMT, "Mike Terry"
wrote: Generally in the UK we have a relaxed and permissive attitude and on air presenters do not try to make fools of those who 'phone in. Unfortunately, making fools of callers is what drives most US Talk Radio. We get a reprieve on the weekends when the "lifestyle" shows predominate. It's hard for a pet show to make mean-spiriited fun of someone who chooses a pig as a pet. You can criticize our President, but keep your opinions to yourself when it comes to our pets. In this case, the pig is smarter. Rich |
#10
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"Mike Terry" wrote in news:c46stt$giu$1
@xuxa.iecc.com: I wonder if the new station, Air America, will be welcomed to widen the dialogue. Will advertisers aim to the liberal market? So far today, the only advertising has been PSAs, promos for other programs, and an XM trade. And Franken pushing his books, of course. G. Gordon Liddy calling in from his show to congratulate Franken on HIS show is a nice touch. FWIW, Air America is streaming at: http://play.rbn.com/?url=airam/airam/live/live.rm off of http://airamericaradio.com. -- |I always wanted to be someone,| Tom Betz, Generalist | |but now I think I should have | Want to send me email? | |been a wee bit more specific. | http://tinyurl.com/ps2u | |
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