On 29 Mar 2004 21:42:07 GMT, "Cooperstown.Net"
wrote:

Hard to imagine they'd want to ditch the WLIB calls as they take on liberal
talk. I noticed you mentioned WINS in the same post. Heavily branded Top 40
calls, and scandal-tarnished as well. Became quite a successful news brand
nonetheless.

(You mentioned WABC as well. Highly branded calls but in that case
obviously untouchable. I was amazed a few years back when they briefly
experimented with "770" as their "channel brand.")

Both stations took many years to change their branding. As I recall,
WINS took about 8 years to really take off. I don't believe WLIB will
have the luxury of that kind of time. Talk Radio is a slow build.

If the deal instantly makes WLIB profitable, Percy Sutton will give it
all the time it needs. Will Air America have the money it takes to
survive?

I hope it does and I hope they focus on entertainment rather than
rabid politics.

Rich