"Bobby" wrote in message
...
"Bill Doerner" wrote in message
...

Back in the, um, good old days of analog tuners, many stations
'rounded' their frequencies. On an analog tuner you could hardly tell
the difference between 1500 and 1510. An FM station where I live went
by the phrase 'Great 98', although the frequency was 97.9.

When digital tuners showed up all the stations changed their strategy
and started referring to the precise frequency where they were
located.

Actually, the reason stations changed to precise dial position imaging is
because, as digital dials increased in availability, stations saw that
precise postions were what was being written down by Arbitron diarykeepers.
In addtion, exact postion is a 100% foolproof credit; a rounded postion can
throw diary entries into ascription. Thus, exact frequency on-air mentions.