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Stern Proclaims the "Death of FM Radio"
November 18, 2004
By Paul Heine Scores girls, decked out in Sirius halter-tops, shaking their stuff on stage, hoisting signs proclaiming "Howard Stern-only on Sirius." An adoring crowd of several thousand Howard Stern fans carrying signs of their own-some homemade, most handed out by Sirius staffers. A loud sound system pumping out the tunes and Sirius promos. Howard Stern's noontime appearance in New York's Union Square today felt like a rock concert and a political rally rolled into one. "Are you ready to get Sirius?" Artie Lange asked the pumped-up crowd, before bringing out the rest of the Stern cast. "Hey now," said Stern, walking on to the stage just before noon. "I wonder what the FCC thinks of this." Stern's brief spiel was pure Barnum & Bailey-style promotion. He called Sirius the future of radio and said it had re-energized him. He took shots at the FCC and XM. "Once we can give you the show without FCC interference, we will once again have the greatest show in radio," he promised. Stern told the crowd he was ready to leave radio after his current contract expires, and he told his bosses at Infinity so. Then conversations with Sirius began. "I thought I was burned out on radio, I thought it was over. but now I'm rejuvenated," he said. Then came Stern's strongest words: "It's the death of FM radio, the death of the FCC. They have ruined commercial broadcasting." Stern claimed credit for inventing "a different kind of radio" when his show took off in the '80s. "And the FCC dismantled it." After plugging his new radio home from the stage, Stern descended into the crowd to grip and grin. 500 or so listeners that got to Union Square early, including some whack pack regulars, were personally handed Sirius boomboxes and a certificate for a one-year subscription by Stern. The rest of the crowd received certificates for a free Sirius radio, "when you prepay for a one-year subscription by Nov. 24." The Stern-Sirius media campaign continues tonight with an appearance on Late Night With David Letterman. http://www.mediaweek.com/mediaweek/h..._id=1000723191 |
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Stern will die on Serrius. This degenerate of broadcasting will finally
go into Siberia...I mean Cyber(ia) space. How many idiots will jump at the chance to have pay radio installed? If the FCC can have jurisdiction over Cable Menues, why not over cable/satellite radio content? |
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