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Excerpt from press release on 1 December headlined: "DAB is here to stay! An
international response from WorldDAB to the recently published statement by the Berlin and Brandenburg Media Authority (MABB)" London, 1 December: The Media Authority of Berlin and Brandenburg is becoming more and more isolated from the rest of Europe - and, indeed, the world - in its support for other technologies at the expense of DAB digital radio. The authority, which regulates media in the region, recently called for DAB Digital Audio Broadcasts to be scrapped in the Lander, saying the technology is "outdated" and a new standard should be adopted for digital radio by 2007. Elsewhere in Germany, DAB broadcasting enjoys the support of local regulators and broadcasters. In this context, it might have been wiser for MABB to address the real issues with DAB in Germany, which have nothing to do with the technology itself. The existing strong industry support must be corroborated by the introduction of DAB promotion on the FM network, an increase in transmission power to improve indoor reception and an increase in available spectrum in Band III. These criteria will finally allow DAB to fully succeed in a country that has heavily invested in a technology that is robust, reliable, flexible, established and ridden with opportunities for future developments, such as in the world of multimedia content delivery and telecommunications. Prof Dr Wolf-Dieter Ring, president of BLM, the authority responsible for commercial broadcasting in Bavaria, explains: "DAB is the ideal system for the digitalization of radio and for the broadcast of data services. The problem does not lie in the DAB standard, but rather in the lack of consumer awareness and of effective marketing. BLM is fully committed to building widespread DAB awareness amongst German consumers." Along the same lines, Prof Siegle of IMDR, the Digital Radio Marketing Initiative, says: "There is no better system than DAB to take radio digital. The standard was adopted in Germany in 2000, and like all new technologies we need to allow for a certain time-span before a full market is created. DAB plays a crucial part in the world of digital technologies, and the whole industry, in Germany and elsewhere, recognizes that." (Much more on this story at http://medianetwork.blogspot.com/ ) |
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