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12 December 2004
Accessing satellite radio on mobile phones would be possible in the next five years. Hugh Panero, chief executive officer, XM Satellite Radio Holdings, has confirmed that his company is exploring the possibility of the merger of the two technologies. Panero says, "Our core base is people who listen to radio at home and in the car and now in the mobile market. I think that as other distribution points present themselves, whether it be cellphones, or other mobile devices, we obviously can have a place in that." XM Satellite Radio is in discussion with other service providers and hardware manufacturers. "They clearly have a need to efficiently provide content that will help motivate people to buy their hardware and we're a natural place to go as we have become a more important player in content," Panero said. Panero cited greater interest now that XM, the satellite market leader against No. 2 rival Sirius Satellite Radio, draws near three million subscribers. "When you first start out, you knock on a lot of doors. But when you wind up getting nearly 3 million subscribers... the deal flow moves to you," he said. "We're a natural place that people want to go to explore how we can do things together. Then you get a lot of engineers together and as long as they're all motivated and in the same room, magic can happen. And that's what I think will happen over the next five years," he said. XM in late October unveiled its wearable Delphi XM MyFi to further differentiate itself from Sirius and to lure users to a medium previously confined to the home and the car. The MyFi costs $350 in addition to XM's $9.99 monthly fee for more than 130 channels of commercial-free programing. It can run for five hours on a rechargeable battery and uses an antenna in its case to draw down the satellite signals. ( http://www.agencyfaqs.com/media/new_..._news/868.html ) |
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