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Default [RadioInsight] Magnum Acquisition Leads To Four Format Shuffle In LaCrosse


Magnum Acquisition Leads To Four Format Shuffle In LaCrosse

Posted: 01 Aug 2020 08:13 AM PDT

The closing of Mississippi Valley Broadcasters sale of its La Crosse WI
group to three operators has led to programming changes on four frequencies
in the market today.

The deal saw Magnum Media pay $1.4 million for 102.7 KQEG, 106.3 WQCC, and
1490 WLFN and $5,000 to The Salvation Poem Foundation for 97.9 K250AZ.
Salvation Poem Foundation itself bought 104.9 WLXR-FM for $300,000, while
Educational Media Foundation acquired 100.1 WKBH-FM for $400,000. The
intellectual property for the latter two also moved to Magnum.

That led to the following shuffle.

97.9 K250AZ La Crosse assumed the Adult CHR Magic format that had been on
104.9 WLXR-FM. K250AZ is now being fed via 102.7 KQEG-HD2.
100.1 WKBH-FM West Salem flipped from Classic Rock to EMFs Christian AC
K-Love as WLCW.
102.7 KQEG La Crescent MN dropped Soft Oldies 102.7 MeTV-FM to assume the
WKBH Classic Rock format.
104.9 WLXR-FM La Crosse picked up Salvation Poem Foundation Christian Prayz
Network that had been on 97.9 K250AZ with new WGSL call letters pending.

Country “Kicks 106.3” WQCC La Crosse, and Conservative Talk 1490 WLFN La
Crosse retain their format although 1490 will pick up the WLXR calls from
104.9. Those stations join Magnums existing holdings of Hot AC Mix
96.1/107.3 WXYM/W297CT and low-power television station KQEG-CD in La Cross
plus Classic Rock 94.5 WTMB and Classic Country 1460 WBOG in nearby
Tomah/Sparta that count as part of the La Crosse market.

The post Magnum Acquisition Leads To Four Format Shuffle In LaCrosse
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