"Just a few second is all it takes.The radio jingle imprints the name of the
presenter or station on the listener's ear, and they're hooked.

That's the theory, and ever since jingles crossed the Atlantic to pirate
radio and then to the new BBC Radio 1 in the 60s, they have been a vital
part of the radio experience, whether it's 'Wonderful Radio One', ' To-ny
Black-burn' or 'Paul Gamba-ccini'. Close harmonies, a musical phrase that
sums up the identity of the station, urge the listener to stay tuned.

DJs, producers, composers, collectors and listeners talk about the jingle in
their lives."

(Also available on line at http://www.bbc.co.uk )