US Radio $28m campaign for listeners
 

19 January 2005

In the largest co-operative effort in the industry's history, American radio
companies have agreed to spend $28 million on a six-week marketing campaign
to convince the public to listen to the radio. Faced with competition from
the new satellite radio services that already have 4.5 million subscribers,
and from internet radio which Arbitron says attracts 4.1 million listeners,
this radio industry promotion is based around the tag line "radio - you hear
it here first".

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