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Old January 29th 05, 07:49 PM
Mike Terry
 
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Default Over £3M Raised through UK Radio Aid

The current total raised through UK Radio Aid is put at £3,286,700
with a new target of £4 million wanted for victims of the Asian
Tsunami.

On Monday 17th January 2005 commercial Radio stations across the UK
banded together to broadcast a unique 12 hour programme, to raise
much needed funds.

UK Radio Aid played out across the network from 6am to 6pm, with over
280 Commercial stations, plus hospital radio, many overseas stations
and BFBS participating.

Technically this very complex project worked brilliantly, with links
to local stations twice an hour to play in local UK Radio Aid
material for their areas. The main station was switching live to the
disaster area and all round the country for local stories to be part
of the main content. On top of that we had live telephone interviews
with many stars who were abroad - for example Sting in Japan and Bono
in LA.

Support for UK Radio Aid by commercial sponsors was magnificent.
Donations by sponsors totalled over £500,000 and the income from the
competition prizes they donated was over £800,000. The 500,000
competition entry texts underline how listeners interact with their
live radio station. The main sponsors of the day we

Lloyds TSB, Toyota, Carphone Warehouse, Abbey, Robinsons and Renault
Mark Story, Chairman of UK Radio Aid said:

"This important fund-raising effort wouldn't have been nearly so
successful without the generous support from the key sponsors of UK
Radio Aid." The Commercial Radio companies themselves have donated
over £300,000.

But this update on UK Radio Aid is not to give ourselves a pat on the
back - we want to get to £4 million. You can help by going to the UK
Radio Aid website and donating online right now, simply click on the
link below. Every penny is to be routed to the DEC to be invested in
second stage projects to focus mainly on children and orphans of the
disaster.

Weblink: www.ukradioaid.com

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