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Thanks, Steve. I've never known a radio signal to respect a political
boundary. Each signal serves a region of a certain size. Satellite serves a larger community, the contiguous states, and a smaller, as its receivers evolve into automated control rooms and as the providers refine their feedback mechanisms. Under the scarcity model which terrestrial is fighting vainly to protect, listeners yield their personal tastes and interests to those of the cohort desirable to advertisers, wherever they live or travel. And they further yield a major segment of their attention to ads, funding credits, fund drives and thinly veiled PR. Those in the traditionalist camp who find the homogeneity of terrestrial radio disappointing are accepting as a given a scarcity that has long been shattered. They are right to consider localism preferable to "same thing everywhere" formatted programming; but "everything anywhere" is the ideal, and is more closely approached by satellite. And is in fact achieved by satellite+internet. Jerome "Steve Sobol" wrote in message ... Cooperstown.Net wrote: [ a lot of good stuff... snipped... ] What makes Satellite radio hometown? Well, when NAB does its annual brag about how many artists and songs terrestrial radio introduced, its tally includes about 12,000 signals that any given listener cannot receive. It is satellite that brings these niche formats to every community in the contiguous states. Which, by definition, makes it NOT HOMETOWN. *EVERY COMMUNITY* in the lower 48, right? My original point was that if I'm in Apple Valley, there are a bunch of LOCAL radio stations; a half-dozen owned and operated by Clear Channel, and another (about) ten or so owned by independents. Infinity is up here, but their only outlet simulcasts a country station down the hill, so they don't count, nor does the smaller broadcaster using 92.7 to simulcast their signal on 92.7 out of Ventura County, a few hours away. Someone programming for a nationwide audience is NOT programming specifically for my neck of the woods and thus is NOT providing hometown programming. XM is developing digital fountain technology and will be as locally differentiated as regulators permit it to be. Very cool. But they're NOT hometown. "hometown" generally means "originating locally" as well as "serving the local market." I love listening to Alice Cooper, but he's not local... he's syndicated out of Phoenix (IIRC). Same can be said for Bob and Tom, who are on the station that Cooper is on, in the mornings. I love Bob and Tom too. But they're not providing hometown content. I can tune to 92.7 and hear about traffic coming from Los Angeles up through the Valley on Interstate 405 in the afternoon, if I want to, but I'd rather tune to one of the CC stations and hear local traffic reports... -- JustThe.net - Apple Valley, CA - http://JustThe.net/ - 888.480.4NET (4638) Steven J. Sobol, Geek In Charge / / PGP: 0xE3AE35ED "The wisdom of a fool won't set you free" --New Order, "Bizarre Love Triangle" |
#2
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Cooperstown.Net wrote:
Thanks, Steve. I've never known a radio signal to respect a political boundary. I'm going to make this point one more time, and then stop contributing to this thread, because I doubt you're understanding my point and I don't want to get frustrated. What you say is true: Each signal serves a region of a certain size. Satellite serves a larger community, the contiguous states, and a smaller, as its receivers evolve into automated control rooms and as the providers refine their feedback mechanisms. ....but call me a purist, I just don't believe that such broadcasts can be considered local unless you happen to be listening to a satellite feed of a station originating in your general area. You are stretching the definition of "hometown" radio past its breaking point. I think we'll just have to agree to disagree. Under the scarcity model which terrestrial is fighting vainly to protect, listeners yield their personal tastes and interests to those of the cohort desirable to advertisers, wherever they live or travel. And they further yield a major segment of their attention to ads, funding credits, fund drives and thinly veiled PR. This is the same with many satellite formats as it is for terrestrial formats. Those in the traditionalist camp who find the homogeneity of terrestrial radio disappointing are accepting as a given a scarcity that has long been shattered. They are right to consider localism preferable to "same thing everywhere" formatted programming; but "everything anywhere" is the ideal, and is more closely approached by satellite. And is in fact achieved by satellite+internet. So you actually agree with me that satellite programming isn't local? Because that's been my whole point all along! -- JustThe.net - Apple Valley, CA - http://JustThe.net/ - 888.480.4NET (4638) Steven J. Sobol, Geek In Charge / / PGP: 0xE3AE35ED "The wisdom of a fool won't set you free" --New Order, "Bizarre Love Triangle" |
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