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#1
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On Mon, 29 Jan 2007 12:52:16 -0500, "KH6HZ" wrote:
"Bob Brock" writes: In response to "Dee Flint" : Right. Radio Shack pimps the hot products for the moment. The way I see it, them not even carrying license manuals speaks volumes about demand for them. Now, when you walk into a Radio Shack and see loads of HF antennas, HF rigs, and a shelf of study guides; then you can say that Ham radio is back in demand. Radio Shack cannot compete with big discount houses like HRO. You must be going to the wrong Radio Shacks. I saw stereos and TV's all over the place when I went in. In theory, Radio Shack should be in a much better position to sell ham equipment than HRO provided they could sell it. If you don't believe in economy of scale, look at Wal-Mart and get back with me. |
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#2
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"Bob Brock" wrote:
You must be going to the wrong Radio Shacks. I saw stereos and TV's all over the place when I went in. The last 4 Radio Shacks I've frequented had, perhaps 2-3k of floor space. The last one I was in was appx. 20' wide and 150' in length. There's no way such a store could carry a wide selection of TVs, stereos, computers, ham gear, etc. In theory, Radio Shack should be in a much better position to sell ham equipment than HRO provided they could sell it. If you don't believe in economy of scale, look at Wal-Mart and get back with me. Radio Shack isn't Walmart. Maybe if the typical Radio Shack had the floor space of a Walmart, you might have a point. They do not, nor will they ever. 73 kh6hz |
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#3
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On Mon, 29 Jan 2007 14:31:55 -0500, "KH6HZ" wrote:
"Bob Brock" wrote: You must be going to the wrong Radio Shacks. I saw stereos and TV's all over the place when I went in. The last 4 Radio Shacks I've frequented had, perhaps 2-3k of floor space. The last one I was in was appx. 20' wide and 150' in length. There's no way such a store could carry a wide selection of TVs, stereos, computers, ham gear, etc. In theory, Radio Shack should be in a much better position to sell ham equipment than HRO provided they could sell it. If you don't believe in economy of scale, look at Wal-Mart and get back with me. Radio Shack isn't Walmart. Maybe if the typical Radio Shack had the floor space of a Walmart, you might have a point. Perhaps when HRO has the floor space of Radio Shack, you might have a point. They do not, nor will they ever. That was my point. You just picked the wrong two companies to compare. 73 kh6hz |
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#4
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"Bob Brock" wrote:
Perhaps when HRO has the floor space of Radio Shack, you might have a point. HRO doesn't compete against Radio Shack in the same market. Radio Shack is consumer goods, HRO sells in a niche market. Radio Shack is retail, HRO is mainly mail order. |
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#5
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On Mon, 29 Jan 2007 22:30:06 -0500, "KH6HZ" wrote:
"Bob Brock" wrote: Perhaps when HRO has the floor space of Radio Shack, you might have a point. HRO doesn't compete against Radio Shack in the same market. Radio Shack is consumer goods, HRO sells in a niche market. Radio Shack is retail, HRO is mainly mail order. And that was my point. If it reaches the stage where radio shack (or Wal-Mart) has jumped on the band wagon, we may need to worry about overpopulating the bands. As long as the only place to find equipment is pretty much mail order to a "niche market," growth is good. BTW, there was a time that Radio Shack targeted a "niche market." However, those times are long past. IMO, their products were poorly made knock offs of good equipment. The other option is for the last ham to turn off the lights before he dies out and the bands are sold to commercial interests. |
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#6
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"Bob Brock" wrote:
And that was my point. If it reaches the stage where radio shack (or Wal-Mart) has jumped on the band wagon, we may need to worry about overpopulating the bands. I just simply do not see it happening. Most RatShacks are too small to carry a wide range of ham gear. Furthermore, the per-capita number of hams in most areas is too small. Certain RatShacks may do ok selling ham gear, but as a whole? I doubt it. Heck, how much demand is there for RatShack's selling of FRS and CB Gear? Not very much, I believe, based on the very limited (if any) selection I've seen in the 4 stores I've frequented over the past few years. 73 kh6hz |
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#7
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On Jan 29, 1:02�pm, Bob Brock wrote: On Mon, 29 Jan 2007 12:52:16 -0500, "KH6HZ" wrote: "Bob Brock" writes: In response to "Dee Flint" : Right. *Radio Shack pimps the hot products for the moment. The way I see it, them not even carrying license manuals speaks volumes about demand for them. *Now, when you walk into a Radio Shack and see loads of HF antennas, HF rigs, and a shelf of study guides; then you can say that Ham radio is back in demand. Radio Shack cannot compete with big discount houses like HRO. You must be going to the wrong Radio Shacks. *I saw stereos and TV's all over the place when I went in. But you didn't see computers, did you? Once upon a time, RS was fairly big player in the consumer computer market. But then they found it was too competitive a market, and they could not compete with computer stores like CompUSA, MicroCenter, etc. Now RS sells cables, adapters, disks, etc., but not computers. *In theory, Radio Shack should be in a much better position to sell ham equipment than HRO provided they could sell it. *If you don't believe in economy of scale, look at Wal-Mart and get back with me. Right - and Wal-Mart doesn't sell ham gear. The economy of scale situation in ham radio today is mail order/ internet sales, plus hamfest/conventions. because they're the most competitive for most things. Some manufacturers sell don't sell through dealers at all - Ten Tec and Elecraft are two examples. In the bad old days, there were "radio parts stores" here in the Philadelphia area. Plus we had mail order to Allied, Newark and Lafayette. Today the parts stores are gone but the mail order is bigger than ever: Allied and Newark are still around, plus Mouser and Digi-Key. btw, Digi-Key got its name because it started out as a tiny mailorder business about 1968. They sold RTL logic chips to hams for Morse Code keyers. QST, APril 1968. Then they added some popular transistors, and sockets, and resistors....and the rest is history. The radio parts stores existed, IMHO, because electronics weren't that reliable back then - and they were expensive. TVs, radios, "hi-fis", ham gear, etc., were usually fixed rather than discarded if they stopped working, and those stores sold a steady stream of parts to keep them working. There were also lots of hams and nonhams building stuff from scratch to save money over buying, or to build things that nobody manufactured. All that has changed. Most consumer electronics is so reliable and so inexpensive now that when it fails it is usually simply replaced. Plus the cost of labor often makes it uneconomical to fix a failed device. In fact, much of it is replaced *before* it fails. So the repair parts business isn't what it was. In most cases, you won't save money building electronic devices from new parts *if* a similar item is manufactured by some company already, because they get their parts in quantity and you don't. Any savings come from using parts that are not bought new, and custom designs that nobody manufactures. The way to "sell" ham radio is simply to make it more visible to the general public. The biggest barrier to that, IMHO, is anti-antenna restrictions that are more common and more onerous every year. How many of us first became aware of the existence of local amateurs by seeing their antennas? 73 de Jim, N2EY |
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#8
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On 30 Jan 2007 02:14:40 -0800, wrote:
On Jan 29, 1:02?pm, Bob Brock wrote: On Mon, 29 Jan 2007 12:52:16 -0500, "KH6HZ" wrote: "Bob Brock" writes: In response to "Dee Flint" : Right. adio Shack pimps the hot products for the moment. The way I see it, them not even carrying license manuals speaks volumes about demand for them. ow, when you walk into a Radio Shack and see loads of HF antennas, HF rigs, and a shelf of study guides; then you can say that Ham radio is back in demand. Radio Shack cannot compete with big discount houses like HRO. You must be going to the wrong Radio Shacks. saw stereos and TV's all over the place when I went in. But you didn't see computers, did you? Once upon a time, RS was fairly big player in the consumer computer market. But then they found it was too competitive a market, and they could not compete with computer stores like CompUSA, MicroCenter, etc. Now RS sells cables, adapters, disks, etc., but not computers. http://www.radioshack.com/family/ind...356&cp=2032061 n theory, Radio Shack should be in a much better position to sell ham equipment than HRO provided they could sell it. f you don't believe in economy of scale, look at Wal-Mart and get back with me. Right - and Wal-Mart doesn't sell ham gear. The economy of scale situation in ham radio today is mail order/ internet sales, plus hamfest/conventions. because they're the most competitive for most things. Some manufacturers sell don't sell through dealers at all - Ten Tec and Elecraft are two examples. Don't confuse lack of customers with economy of scale. Those little guys can't compete with the big boys any better than the local shops can compete with Wal-Mart. In the bad old days, there were "radio parts stores" here in the Philadelphia area. Plus we had mail order to Allied, Newark and Lafayette. Today the parts stores are gone but the mail order is bigger than ever: Allied and Newark are still around, plus Mouser and Digi-Key. btw, Digi-Key got its name because it started out as a tiny mailorder business about 1968. They sold RTL logic chips to hams for Morse Code keyers. QST, APril 1968. Then they added some popular transistors, and sockets, and resistors....and the rest is history. The radio parts stores existed, IMHO, because electronics weren't that reliable back then - and they were expensive. TVs, radios, "hi-fis", ham gear, etc., were usually fixed rather than discarded if they stopped working, and those stores sold a steady stream of parts to keep them working. There were also lots of hams and nonhams building stuff from scratch to save money over buying, or to build things that nobody manufactured. All that has changed. Most consumer electronics is so reliable and so inexpensive now that when it fails it is usually simply replaced. Plus the cost of labor often makes it uneconomical to fix a failed device. In fact, much of it is replaced *before* it fails. So the repair parts business isn't what it was. In most cases, you won't save money building electronic devices from new parts *if* a similar item is manufactured by some company already, because they get their parts in quantity and you don't. Any savings come from using parts that are not bought new, and custom designs that nobody manufactures. I see that, in certain instances, you do understand economy of scale. Why you reject other identical instances is a mystery to me. The way to "sell" ham radio is simply to make it more visible to the general public. The biggest barrier to that, IMHO, is anti-antenna restrictions that are more common and more onerous every year. How many of us first became aware of the existence of local amateurs by seeing their antennas? I wouldn't know since that doesn't apply to me. I became interested in ham radio and SWL when I met the guy who came out to replace some tubes in my Grandfather's TV. Back then most commercial radio was AM and you could listen to stations from all over late at night on a regular radio. The guy gave me a used short wave radio and I've been hooked ever since. That was a long time ago though and the new generations have different motivators. I think that one of the biggest motivators is the stigma of current CB operations and that a lot of people don't recognize the difference between the two. |
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#9
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On Tue, 30 Jan 2007 09:11:53 -0500, Bob Brock
wrote: That was a long time ago though and the new generations have different motivators. I think that one of the biggest motivators is the stigma of current CB operations and that a lot of people don't recognize the difference between the two. Oops. I meant to type de motivators instead of "motivators." |
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#10
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Bob Brock wrote:
On 30 Jan 2007 02:14:40 -0800, wrote: On Jan 29, 1:02?pm, Bob Brock wrote: On Mon, 29 Jan 2007 12:52:16 -0500, "KH6HZ" wrote: "Bob Brock" writes: In response to "Dee Flint" : The economy of scale situation in ham radio today is mail order/ internet sales, plus hamfest/conventions. because they're the most competitive for most things. Some manufacturers sell don't sell through dealers at all - Ten Tec and Elecraft are two examples. Don't confuse lack of customers with economy of scale. Those little guys can't compete with the big boys any better than the local shops can compete with Wal-Mart. The little guys can and do compete. They do it by offering service that the big boys don't and by offering items that the big boys don't carry. What you mean is that they can't compete on price alone. Dave K8MN |