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#11
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"Dave Heil" wrote:
I disagree, Mike. Radio Shack had its roots in selling amateur equipment when it was a Boston firm decades back. [...] If Radio decided to sell a wide variety of amateur radio equipment of assorted brands and it gave adequate sales training to its staff, it'd be a big player. I honestly doubt it. Ham gear is such a niche market, it isn't cost effective for Radio Shack to offer it at the individual store level. The per-capita number of hams simply doesn't make it viable. There's little reason to carry a $1000+ product (say, a decent HF radio) when you *might* sell 1 a year, if you're lucky. Sure, in some markets, where there is a densely populated ham concentration, Radio Shack may do good. Or, perhaps offering products mail-order they might do okay. Would they be able to compete with Yaesu, Kenwood, et al with their own product line? Again, I doubt it. Will they be able to compete price-wise with the large mail-order discount places? Again, I seriously doubt it, due to the overhead requirements of each store. It is my honest opinion that ham gear at the retail level is all but extinct. 73 kh6hz |