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#15
July 28th 06, 10:41 PM
posted to rec.radio.shortwave
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FM Format change in Fresno...
David Eduardo wrote: "m II" wrote in message news:NQqyg.134653$A8.94510@clgrps12... wrote: It'll get tired after a month or so; Who'd advertize there ? Exactly. I'm wondering if this format change indicates a trend. Are the religion based stations losing people to the extent they are no longer able to attract advertisers or contributors? Stunting prior to a new format is and has been the norm for 5 decades of US radio. Stunts run a few days to a week or so, but are usually not as creative as this... often they are the songs of construction work (saws and hammers) or a heartbeat or a clock counting down. Or the favorite, play the same song over and over for days. It's a sad state of affairs that the new owners think a tasteless approach will increase income. It is a stunt, not intended to create income. It is intended to get publicity. Which it did. David Eduardo is probably right when he says there will be another change once the initial 'excitement' is over. Yeah, in a couple of more days. It's all publicity. Correct. It is not a format, it is not intended to be listened to. It is intended to garner attention. Irrelevant. You are BUSTED. |
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