wrote in message
ups.com...

David Eduardo wrote:
wrote in message
ups.com...

David Eduardo wrote:
"Steve Stone" wrote in message
...
They don't allow HD on AM after sunset.. That should help

They will, eventually. The real issue is that nearly nobody listens to
AM
at
night, anyway.

IBOC will never be approved for nighttime AM. Many people listen to
nighttime AM, because talk shows are highly rated.

No, they are not "highly rated" if at night. AM audience at night is a
lower
percentage of total radio audience than in the daytime. The total radio
rating at night (7 to Midnight) is around a 7 (7% of the universe) and AM
is
only a couple of percent. Talk is not a majority format.

Yes, I just read about it on the Internet - if nighttime AM was so
unsuccessful, then why are stations running broadcasting at night. You
are so full of ****, and IBOC will fail - go play with your red laced
panties.


I am NOT saying that there is no listening at night... just that it is
vastly below the levels of daytime radio in the 6 AM to 7 PM time period.
Night listening for AM and FM (all radio) is about 25% of the daytime level.
For AM, it is about 20% of the daytime level.

Still, there is listening, and it is worth staying on the air. More to the
point, there is nearly no listening between midnight and 5 AM, but (aside
from the original technical reason for operating 24/7), being on does
deliver a few listeners to the all important morning daypart where a huge
percentage of revenues are derived.

Most stations, unless they have play by play or something of its ilk, do not
get revenue from late evenings and overnights... but they use it to give
bonus spots to advertisers to lower the cost per point and to get on ad
buys.